Independence
We keep our advice independent, including when it costs us the deal. If the honest answer is that you don't need us yet, that is the answer you get.
Company
AI engineers and sales operators
in one room.
Addvocate is a sales-AI company. We have sat in the forecast call, watched a clean-looking deal die, and gone back to a CRM that never once warned us. We build the system we wanted then.
How we got here
We started with the meeting, and followed the buyer.
The first thing we built was narrow on purpose: a co-pilot that walked into a sales meeting fully prepared, pulling from the CRM, the call recordings and the tools around them. It worked, and it taught us the thing that set the direction — the prep was never the hard part. The hard part was what happened in the twenty days after.
So we followed the deal further out: the whole meeting loop, then the drift between meetings, then the question underneath all of it — did the buyer actually move, or did we just stay busy? That question is now the spine of everything we ship.
It also changed the shape of the product. A single platform asks a team to adopt it. A set of agents with one job each asks only that you hand over the job you hate most. That is what Nudge became.
Where we are
Registered in Paris. Built from Tunis.
Addvocate is a French company — SAS Addvocate, registered in the 15th arrondissement — and the team that builds it works from Tunis. North Africa's engineering depth, aimed at revenue teams in Europe and the US.
Full entity details are on the legal notice. Legal notice.
What we hold to
Four commitments, written to be checkable.
Values that can't be violated aren't values, they're decoration. Each of these can be, so each says what breaking it would look like.
Expertise
AI engineers and career sales operators build together, in the same room, on the same problem. Neither group gets to hand the other a spec and walk away.
Integrity
We don't publish numbers we can't source. This site carries three named references and no invented aggregate — because we have the references and not the aggregate.
Innovation
We rebuild what we got wrong. The product has changed shape twice because the buyer told us it should, and it will change again.
Where to start
Bring us the deal you can't read.
Tell us which part of your pipeline you don't trust, and we'll show you what a system that reads buyer reality would say about it. No slide deck required.