Read
Ingest the real surface of a deal — calls, email, calendar, CRM, the room your buyer opened — and turn it into one honest reading of whether the buyer moved.
Addvocate
Your pipeline is a story.
We read the truth.
Addvocate builds AI-native sales systems for revenue teams — systems that watch what your buyer actually does, not what the rep typed into the CRM, and act while there's still time to change the outcome.
Built with revenue teams at Autone, Vocalcom and Save your Wardrobe.
The gap nobody closes
Forecasts fail because the CRM only knows the rep's version.
Every deal lives twice: once in what the buyer is actually doing — replies, meetings, stakeholders, silence — and once in the optimistic summary typed at 6pm on a Friday. The distance between the two is where forecasts die. Everything we build is aimed at closing it.
What the CRM says
Stage 4 · 80% · closing this quarter.
A clean record, updated last week, full of optimism — and completely blind to the fact that the economic buyer hasn't replied in eleven days.
What the buyer is doing
The champion went quiet. Two new stakeholders just joined the thread.
Read the real signals continuously and the deal has visibly changed shape — while there is still something you can do about it.
What we build
AI-native sales systems — not another dashboard to ignore.
We don't build features that bolt onto your stack. We build the layer that reads buyer reality, decides what matters, and acts on it.
Judge
Score where each deal actually stands, with the evidence behind every verdict attached. A number nobody can interrogate is a number nobody acts on.
Act
Then do the work: draft the next move, update the record, brief the manager, ask for the approval. Insight that doesn't become an action was just a report.
The flagship
Nudge is a team you hire.
Nudge is the product this thinking became. Rather than one more platform to adopt, it is a set of agents with one job each — and you hire the one whose job you hate most.
Customers
Three revenue leaders, in their own words.
Every claim on this page is attributable to the person making it. Where we have no measured figure, we say nothing rather than round one up.
Managing 3 meetings a day became painless; we are now pushing our demand gen team for more!
Addvocate has drastically reduced the time it takes our AEs to become productive, and the improved forecast accuracy has been a game changer for our marketing strategy. We're now able to spend smarter and see better results.
Addvocate's CRM auto-fill feature saved us hours per week, improved data accuracy, and ensured consistent, high-quality insights for every deal.
Questions, answered
The things people actually ask.
Addvocate is the company — a French SAS building AI-native sales systems. Nudge is our flagship product: a team of AI agents that get your buyer moving, with its own site at usenudge.app. If someone offers you a demo, what you are being shown is Nudge.
Those tools make the rep's version of a deal easier to record, summarise and chart. We change where the truth comes from: the reading is built from what the buyer did — replied, booked, opened, asked, approved — and then something acts on it. Different source of truth, and an action at the end rather than a dashboard.
No. Nudge connects to the CRM, calendar and inbox you already run. There is no migration and no data project, and the existing record starts keeping itself current instead of depending on evening data entry.
Because the unit of adoption is a job, not a product. A platform asks your whole team to change how they work before it gives anything back. An agent asks for one job you can already name and would already pay someone to do. You hire the one whose job you hate most, and the other ten wait until you want them.
On one question, for every agent: did the buyer actually move? Buyer motion is a buyer-side act — a reply, a booked meeting, a document opened, an approval cleared. Seller activity is everything you do, and counting it as progress is how pipelines come to look healthy right up until they don't.
The company is SAS Addvocate, registered at 10 rue Edmond Guillout, 75015 Paris, and the team that builds the product works from Tunis. Both addresses and the full entity details are on our legal notice.
Customer data is used to serve that customer and is not used to train generalised models shared across companies — including any data reached through Google Workspace APIs. Our privacy policy sets out collection, retention, transfer and deletion in full, and names the contact for access and erasure requests.
Pricing is per agent and lives on the product site, usenudge.app, because that is where it can be kept honest against what each agent actually does. If you would rather talk it through, contact us.
Where to start
Bring us the deal you can't read.
Tell us which part of your pipeline you don't trust, and we'll show you what a system that reads buyer reality would say about it. No slide deck required.